The roles and responsibilities of our commercial team typically revolve around driving revenue, sales and business growth for Inghams and Santa’s Lapland.

We have a big focus on optimising revenue and maximising profitability by analysing market trends, demand patterns and competitor data to develop pricing and trading strategies. Pricing analysis plays a crucial role in setting competitive pricing - we conduct market research, analyse pricing trends, evaluate customer demand and collaborate with other teams to optimise pricing structures that maximise revenue while remaining competitive.